RNA Distribution, a division of CTP Ltd.
RNA Distribution has established itself as a leader in the management and distribution of media products within the South African market by understanding the unique requirements of each of its clients, their products and the South African retail environment. RNA has developed its management and distribution systems over the past 45 years and the experience and knowledge gained is utilised exclusively to maximise the visibility and sales potential of each of the products managed and distributed by RNA. As the market leader, RNA has incorporated all levels required into one comprehensive, efficient service offering aimed at fulfilling our client’s sales and distribution objectives.
RNA was established in 1964 as the distribution arm of Republican Press, distributing media products to newsagents and supermarkets. In 1975 the business was acquired by Perskor and subsequently expanded the number of third party publications that it distributed. In 1998, when Caxton acquired Perskor, RNA was transformed into a separately managed business unit and it is now one of the largest magazine distributors in the southern hemisphere.
RNA manages the retail marketing, distribution and merchandising of media products on behalf of local and international clients. These titles are sorted into one of two business units:
- Local Products: All locally produced magazines
- Imported Products: Imported magazines, Partworks & Collectables and Imported books
RNA prides itself on providing a professional, reliable service, always striving to understand the unique business requirements of every client or publishing partner. RNA acknowledges that every client and title has specific needs and aim to deliver a customised distribution solution for each publisher.
As a division of the CTP Caxton Publishing and Printers Group, RNA has access to the group’s network of printers and it facilitates the negotiation of preferential rates, not only for printing, but also for advertising in Caxton’s vast number of community newspapers.
RNA’s Management team has a clear understanding of the South African magazine industry with a combined 121 years experience of the unique challenges of retail, marketing and distribution.
RNA has a stable and proven distribution and merchandising infrastructure servicing in excess of 14 000 outlets per week.
History of RNA
RNA Distribution, a division of CTP Ltd.
RNA Distribution has established itself as a leader in the management and distribution of media products within the South African market by understanding the unique requirements of each of its clients, their products and the South African retail environment.
RNA has developed its management and distribution systems over the past 48 years and the experience and knowledge gained is utilised exclusively to maximise the visibility and sales potential of each of the products managed and distributed by RNA. As the market leader, RNA has incorporated all service levels required into one comprehensive, efficient service offering aimed at fulfilling our client's sales and distribution objectives.
Each portfolio is assigned to a dedicated Account Manager who in conjunction with the client is responsible for the planning and implementation of distribution strategies, monitoring of sales performances and the communication of results.
RNA utilises a British developed demand planning and forecasting tool which has been specially adapted and customised for the South African market.
The system allocates copy for an issue amongst a specific group of agents to achieve predetermined performance and efficiency targets while maximising sales potential.
Retail marketing and promotional activities
RNA offers dedicated key account managers whom establishes and maintains relationships with all retail groups and stakeholders. The Marketing department negotiates retail listings, exclusive space and positioning of the magazine category in stores and on floor plans. Exclusive promotional space and opportunities are discussed and negotiated for.
RNA has a well developed and stable distribution infrastructure which is continually upgraded and expanded to comply with customer's requirements. RNA's distribution network consists of:
- 2 Distribution centres: Cape Town and Johannesburg.
- Retail deliveries are managed through a network of independent contractors operating from 23 regional branches.
- RNA services ± 14 500 retail points of sale per week.
Specialised Distribution (Niche Marketing)
RNA entered into a distribution agreement with a Niche Distributor whose principal focus is the sourcing, developing and maintaining of small niche outlets with unique needs.
The performance of the Niche Distributor as well as the outlets it services is monitored continually to measure growth.
RNA continually invests in the development of new systems and business processes to offer existing and prospective clients the highest level of service.
RNA prides itself on representing its clients professionally and diligently to improve and develop the magazine market in Southern Africa. This is achieved by a combination of understanding the unique requirements of each of our client's needs and employing our extensive expertise and market influence to achieve our goals.
RNA's philosophy of "information sharing" between its clients and retail stakeholders ensures accurate planning, effective distribution and achieving maximum results ensures clients receive a comprehensive and transparent service.
As a division of the CTP Printing and Publishing group we have additional recourses and support within their network of daily and community news papers, market leading magazines and the extensive network of world class printers.
All these elements pieced together ensure RNA lives up to its mission statement:
"to be the distributor of choice in Africa".
Who Distributes for RNA
- RNA Distribution (owned by CTP Caxton and incorporating Magscene) is one of two major magazine distributors in South Africa;
- RNA holds a 39.68 % volume share of the total local business, and a 43.3 % value share.
- RNA also distributes all imported and local part works and collectables from publishers in the UK, Spain, Italy and South Africa.